Consumers today are more time-pressured than ever before, with more messages bombarding them daily cross multiple channels, many from complementary brands with similar stories.
The Barking Dog Communications philosophy centers around increasing your exposure by reaching consumers in all walks of life through influencer marketing, events, online social discussions, powerful media placements, product seeding and sampling. We research and develop keen insights into our targets that allow for breakthrough creativity, and we maximise our expertise in social and digital landscapes to move the needle.
We constantly seek out new and unconventional opportunities, and our consumer PR experts know how to get—and keep—people talking about brands, causes and corporations. We know that social momentum is the new currency. We identify and execute nontraditional, powerful initiatives in the areas that matter most and reach audiences in unexpected ways through buzz building, peer-to-peer communication, and viral and grassroots marketing.
Our consumer PR team specialise in core competencies: fashion, retail, business, design, food and beverage, health and wellness, luxury, sports, tech and travel.