Strong brands not only do better when times are good but are also are much more able of weathering the storm when they’re not. Having a strong brand is simply another way of saying that your target customers know who you are, what value you bring and how you can help them achieve their goals and ambitions.
Building, and even maintaining, a strong brand requires commitment, resources and most importantly, a strong value proposition. In other words, the ingredients that makes your brand different, together with the reasons why customers should choose you from amongst others in your market segment.
As a first step we help you refine, or even define, your value proposition. This needs to be grounded in reality but can also contain an element of aspiration, providing it’s achievable and measureable. From this point onwards we help shape your brand personality, which is essentially determines how you communicate and the language you use. A well-defined personality will help your customers more easily understand the value you bring, as well as making your brand more memorable.
We regularly use of all the tools in our box to help your brand gain greater awareness. This may include regular press coverage, blogging on digital channels, advertising and direct marketing communication, presence at the most important events and conferences and even client hospitality.
Well known, however, doesn’t always mean well liked so we take great care that whilst raising awareness we also improve brand perception by persuading your customers, and the market place, to view your brand more favourably whilst also managing any difficult news sensitively.
