Whilst growing brand awareness and increasing press exposure are important goals, for many businesses this becomes secondary to the task of acquiring new customers or retaining existing ones.
When commercial considerations are paramount, clients want to know what options are available and their relative costs. Not everyone can afford a national TV campaign, let alone a series of trade press adverts and in many circumstances these may not even be the best option even if funds were available.
Our value add is to take time in understanding your objectives before offering a range of tactics to achieve those goals that fine in line with the budget available. This may be through a direct mail campaign, a product promotion, an event, a digital response campaign or corporate hospitality. By also understanding how your customers prefer to interact with you will become an important factor of any solution.
