A crystal Day; a sustainable event for a sustainable brand

A memorable conference in which we managed the entire event including venue selection, catering, registration and securing keynote speakers.
The Crystal Exterior 1

Coffee cup recycling; who knew it was even a thing until Simply Cups started addressing the issue back in 2012?


By 2019, it was recycling over 25 million cups each year, from over 100 business, and made the world’s first reusable cup made from used cups. With eighteen service providers also offering cup collection services, this is absolute proof that Simply Cups’ disruptive innovation was an effective means of changing the status quo.


To celebrate its success, Barking Dog was tasked with delivering its biggest annual conference yet. To achieve this we selected the venue, managed invitations, secured speakers, worked with key sponsors and exhibitors and organised catering and refreshments. We even created a dedicated conference microsite in which delegates could register their interest, view the  day’s agenda and speaker profiles and get latest updates on what was going to be happening on the day.


The event, held at The Crystal, dubbed ‘London most sustainable venue’, was attended by more than 150 delegates and boasted a stellar line up of speakers, including keynote Lucy Siegle, who writes for the Guardian and presents on the BBC One Show.


The highlight of the Conference was a debate, moderated by Lucy, with panelists Mary Creagh MP, Ollie Rosevear from Costa Coffee, circular economist, Sophie Thomas, and Adrian Pratt from Benders Cups.


In a lively session, the panel debated roles and responsibilities in helping solve cup waste, including potential solutions, littering and the viability of a ‘latte levy’ – an issue that is still being debated and could well come into fruition very soon.

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