‘Bin it to Win it’ free prize draw will give consumers a chance to win spot prizes and a jackpot of £1,000 each week.
An innovative new lottery has been launched which encourages consumers to recycle used paper cups throughout the UK. In return for binning their cup at participating outlets, users can enter the free CupLotto® prize draw to win regular spot prizes and a weekly jackpot of £1,000.
CupLotto® is the brain-child of circular economy experts, co-cre8 and technology pioneers, Peasy. co-cre8 already has deep experience in creating and managing programs to collect and recycle post-consumer materials, whilst Peasy uses innovative technology to boost consumer uptake and is the creator of LitterLotto 1.
Barking Dog was asked by co-cre8 to help with the launch. We set up a photo and video shoot, producing some campaign photos and films, as well as writing and firing off the press release.
CupLotto® can be played at any participating cup collection unit and is exclusive to members of co-cre8’s paper cup recycling scheme. However, recognising that CupLotto® also presents a unique opportunity to increase overall engagement in collecting cups segregated, CupLotto® will also be available for businesses implementing reusable cup initiatives with supporting co-cre8 cup collection units.
“Paper cup recycling initiatives have been around for more than a decade yet the vast majority of consumers still don’t know whether used paper cups can be recycled or have sufficient access to simple and easy to use cup collection units to recycle them”, says Peter Goodwin, Managing Director and Co-founder of co-cre8.
“CupLotto® will build on the success of our existing, proven collection system by being the first cup recycling campaign that financially incentivises consumers to put their used cup in the right bin. We are continually innovating in this space and not only see that intuitive collection systems, simple to follow processes and data harvesting are paramount, but also how all this dovetails with evolving consumer behaviour to boost capture rates and ultimately recycle more”, added Peter.
Entering CupLotto® is quick and easy. Users simply scan the QR code on the participating bin panel, take a photo of their used paper cup and then deposit it in the collection bin. Although users can enter multiple times, the technology ensures that one deposited cup only counts as one entry.
