Fashion retail is a highly competitive world with brands jostling with each other to attract consumers. This is even more so for businesses that have invested in prime retail space, where margins are tight due to online competition.
So, when the established Bond Street jewellery company, David Morris, launched its new fashion brand Time:2 it turned to Barking Dog to help them establish a presence through a consumer engagement campaign.
During the launch week, we created a package of activity that included radio and press advertising, in-store competitions and offers and an experiential event that introduced consumers to the brand and its products.
Taking a prime marketing spot within the Bullring, Birmingham, we provided Time:2 with a bespoke-built stand and a sales team tasked with incentivising shoppers to visit the concession within Selfridges where they could win a selection of Gucci fashion watches.
We also did a follow up in-store campaign to promote Valentines day. Shoppers were given the opportunity to win a Fossil watch by writing a love poem.
