There’s really no greater accolade than winning a piece of new business on the basis of a customer recommendation. Over the last decade, we’d been making films for various divisions of FTSE 100-listed Bunzl and so, when one of their trusted partners needed a media production company, they immediately thought of us.
Potential Realised is a Manchester-based learning and development company providing apprenticeship and management qualifications to a host of businesses throughout the UK. In October 20205, it planned to host its first graduation day and needed a film and photo production company to document the day and film some valuable insights from its cohort of learners.
Held at the grand Midland Hotel, we maximised the time available to pack in filmed interviews with the Potential Realised team, the Head of HR at Bunzl around a dozen graduates. We also filmed and photographed the graduation ceremony in its entirety and even managed to individually photo every graduate and Potential Realised team member.
The output was considerable and enough content for Potential Realised to spread over the next year. We produced twelve short reels for social media, a company showreel, a customer case study, an overview of the application process, a summary of the graduation day and the ceremony in full, with multi-camera angles. We also took over 2,000 photos, including individual shots of the learners before and during the ceremony, shots of the entire cohort and portraits of Potential Realised team to be used on its website and collateral.
Here’s a glimpse of what was produced.
