Even businesses that are solely B2B have to keep in mind the end customer when creating sales and marketing collateral. In 2024, we refreshed Silverbridge Properties’ sales brochures; one aimed at developers plus one for this group’s customers, who are essentially home buyers.
During the initial design process, we were asked by the client to allow for the consumer brochure to be easily co-branded, should the need arise. Whilst most developers are very happy to give out the standard Silverbridge Properties brochure to its customers, some ask that this also carries its branding, images and contact details.
This was the case when Park Holiday’s Sandy Bay development asked for not just co-branded brochures but also window cards and banners. The luxury park home development near Southend-On-Sea had its collateral produced and delivered in under two weeks because we took this into consideration from the outset.
